The One

BRIEF - On a shoe-string budget, the task was to launch a Valentine's Day themed campaign to promote Xero’s Partner community and connect them with small businesses - that is, to play matchmaker!

SOULTION - A social campaign that put the call out for small business owners to show their appreciation for the Accountants and Bookkeepers who take tender love and care of their business. When you’ve found the one – or the right partner – business is better. The message was spread through influencers, street posters, press ads, and social channels that encouraged Small Business Owners to express their appreciation via Canva templates, care packages, Spotify playlists, love songs, and dedications.